An article discussing the developments and complications from the several methods of communications throughout the last century, published in Fall 2021 titled “How to Fix Social Media” The New Atlantis, written by Nicholas Carr. In this article, Carr argues that social media companies simply have too much power in our current social climate for them to be as unregulated as they are.
Summary-
In the days before the internet existed, the government was already having complications with the idea of limiting privacy and free speech, attempting to keep up with both our developing technological advances and the rapid change of societal standards. Before the smartphone was even a concept, you can say that for a long period of time, communication technology were led in two distinct categories separate from one another, “a ‘one-to-one’ system designed for direct conversation and a ‘one-to-many’ system for listeners to tune into a broadcast.”, not only were these two handled by separate devices, but they also came with their own principles they were expected to follow as well.
In the article “How to Fix Social Media”, Nicholas Carr remarks that personal communication prided itself on privacy, meaning that no one besides the recipients involved would be allowed to share their conversations unless they were given the permission to do so. There was already legal precedent for privacy laws under indirect means of communication by 1878 with the Fourth Amendment protecting letters and papers against “unreasonable searches and seizures”; once the Telephone started taking over Americans’ homes, the anxiety of private conversation being listened in on or used from a third party began to rise, thus a similar law for phones followed suit, that being the Communications Act of 1934, making every telecommunication provider treat each message sent over wire and otherwise the same without it being stopped or wiretapped. Around the start of the 20th Century another groundbreaking piece of technology would be unveiled to the world called the radio, allowing for people to freely broadcast their voice across the airwaves. It’s influence was heavy as talk shows and radio stations paved the way for how Americans would consume entertainment and news in the modern era, yet despite the praise it too had it’s detractors and ones arguably harder to combat, primarily the fear of misinformation and political bias; the famed example of spreading misinformation through the airwaves would be the situation that caused radio laws to get passed in the first place. In 1912, the Titanic would collide with an iceberg, causing the ship and 1,500 people to sink with it, as attempts were made to rescue the passengers, many “fake” radio messages clogged up the radio which inevitably prevented actual communication from rescuers trying to rescue those on board. Once the public heard of the controversy, it would spark almost immediate action in the government not long after as Congress created the Radio Act of 1912 in response which hindered the ability of these fake messages as only those with a license from the Department of Congress would be able to broadcast over the airwaves. With a new age of entertainment and regulation born for the industry, a new looming problem had come up in the public eye, that being these new influencers using their platforms for “nebulous deeds”.
In the current era of internet, the companies who run the websites and apps that control the current social media hemisphere no longer abide by the regular rules that were previously enforced by the government and legislation, as many of these companies defend themselves by saying that “they are in the technology business, not the media business” but as social media develops further and become more intrinsically tied into our daily lives through algorithms controlling the information we get a part of, they need to be held responsible for the content that is shown and allowed on their platforms. Furthermore, social media does not abide by the secrecy-of-correspondence rules of the past, as part of taking data, they also inadvertently get to look at the contents of messages, personal or otherwise and use them for advertising purposes as well. Carr proposes that social media companies should act as the common carriers of the past, not being allowed to look at personal messages to one another for any reason unless the user specifically allows them, working as a “closed-loop system”, this would also extend to devices such as Alexa and other automated programs as they wouldn’t be able to store data the user doesn’t give them, like many of the older typewriter machines.
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Response-
With the historical background set as the core of his article, Carr attempts to suggest that social media companies are corrupt by presenting the context of how indirect communication were used, the concerns, and iterated upon. Most of the article revolves around this underlying message that the older ways we communicated was much more secure and less manipulative than they are now with how social media companies treat their own platforms, and while that may be true, as proven by his evidence each of those came with obstacles and hurdles of their own before they were truly considered to be “proper” with the public in mind, like the radio taking a disaster such as the Titanic to occur before making any kind of regulation on it. Furthermore, it took years of panic about the idea of someone listening in on private conversations for the telephone to get the same treatment that letters did with it’s “secrecy of correspondence”, proving that these regulations take time to be made and that the concerns of the people will not go unheard by their government. To follow up, having the option to be exempt from data being collected that to be sent to an algorithm isn’t inherently a bad thing, it could cause issues with the overall user experience when everyone exempts themselves from it. Search engines such as Google cannot functionally run well and would be mostly pointless if no data is taken because these platforms are only improved upon through users asking all sorts of questions that need to be answered using the wider web, if these questions were only asked through Google’s already pre-set database, then the pool of results would be remarkably small and would have to be updated manually to extremely often to even try to get the right results. While there is still much that needs to be done about changing our current internet laws, allowing everyone to be extremely private about the way they use it, it simply isn’t realistic with how it is setup, it would require major overhauls that we don’t currently have a real solution for right now.